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2469 words - 10 pages ✓ Expert Reviewed Vivendi Universal Case Study ProjectVivendi Universal (VUE) currently holds the position as one of the world's leaders in media, communication, entertainment, publishing, environmental management, and water resources since its inception as Compagnie Générale des Eaux (CGE) in 1853 when it received an Imperial decree to supply water to Lyons (Vivendi Universal, 2001). After a series of acquisitions and business partnerships that included Canal+, Cegetel, SFR, Havas, Seagram, mp3. com, USFilter, Universal Entertainment and Onyx Environmental, Vivendi Universal realized annual revenue of $56,490 billion at year-end 2001 (Multex, 2002).
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